The best business book you’ve never heard of

My first week on the job at Heath Ceramics, I stopped by the showroom and picked up a copy of a business book I’d never seen, by an author I didn’t know, who co-founded and led a business I’d never heard of, yet it boasted endorsements from some pretty major names. I was pretty sure I was at least familiar with all the business books you’re supposed to read: from the classics, to the wave of stuff from the 90’s that has held up, to the sea of current influencers. What was this?

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